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Brand and Style Guide

Photo & Video Style

Our visual story is captured in moments of real life. Even as we photograph and film the unique aspects of our campus, people and activities, our goal is to capture those moments of life as they unfold and tell the story of Illinois College. All official photography and videography should:

  • feel authentic and tell a story
  • be colorful and vibrant
  • represent the diverse population of Illinois College faculty, staff and students
  • avoid straight documentary-style shots to create dynamic images (photography)
  • not include logos from other institutions of higher learning or major brands when possible

All requests for professional and paid photography and videography used to market the College and recruit students must come through the Office of Marketing and Communication.

The #GraduateREADY Promise from Illinois College on Vimeo.

Extreme Science - Student-Faculty Research from Illinois College on Vimeo.