Drea recognized with named professorship

John Drea
John Drea ’80 was recently honored with a named professorship during the spring meeting of the Illinois College faculty. The longtime business and marketing professor will now hold the title of Ruth Badger Pixley Professor of Social Sciences. 

A named professorship is the highest honor the College can bestow on a member of the faculty. Drea said the honor “means more than people can ever know.” 

“I’ve been connected to IC for a long time,” he said. “And many of the names that people know from awards or honors are professors that I learned from and cherished — some of whom held these same types of professorships.” 

Taking on a leadership role in social sciences may seem like an unusual choice for a marketing professor, but Drea says it is actually a great fit. He describes marketing as a combination of “psychology, economics and social psychology — all traditionally viewed as social sciences — combined with technology and strategy and then applied to interactions between buyers and sellers.”

Drea joined the Illinois College faculty in 2014, bringing over 30 years of experience in higher education which includes nearly two decades at Western Illinois University. He has spent many of those years in administrative roles such as associate dean, assistant to the president and interim chief academic officer — a role he held twice. Drea notably helped to increase enrollments for the College of Business and Technology at WIU and improve the quality of its MBA program. 

His initial desire to come back to IC was tied to a hope that he could “make a difference and repay a debt” to the college that helped him become who he is today. He says he began at Illinois College as an introverted 17-year-old student who “wasn’t as smart as he thought he was,” and encountered many life-changing people on the Hilltop. 

“I was blessed to have some very good friends on the second floor of Gardner Hall,” he recalls. “As well as some faculty who challenged me, like Charles Frank, Charles Trainor, Ruth Bump, Jim Davis, Don Eldred, David Koss and Edgar Franz, to name a few.” 

IC prepared him to earn his MBA at Notre Dame, one of the top programs in the country. He later earned his DBA in marketing from Southern Illinois University. 

In the years that Drea has taught at Illinois College, he has made an impact on the lives of countless students. He played an instrumental role in reorganizing the College’s business administration program — formerly called management and organizational leadership — and transforming the sports and recreation concentration into a sports management degree. Graduates of the program are prepared for success working in the business side of professional sports, in athletic administration or in recreation management.

John Drea

Drea has also helped bring the program to life, tying classroom concepts and theories to real-world practice. He has leveraged his ties in the sports world to give students hands-on experience working with some big names in professional sports such as the St. Louis Cardinals, Milwaukee Brewers and the Indiana Pacers. 

Drea has helped many IC alumni launch their careers since returning to the Hilltop. He has also worked to increase alumni engagement after graduation, often inviting alumni back to his classroom to mentor current students or serve as guest speakers. He has been the recipient of numerous teaching awards, including the Society of Marketing Advancement’s Distinguished Teaching Award, the American Marketing Association’s Instructional Innovation Award, and the Marketing Management Association’s Teaching Excellence Award. 

Drea is the author of more than 40 refereed publications, and his work has appeared in Transportation Journal, Journal of Personal Selling and Sales Management, the Journal of Applied Sports Management and many other outlets. He recently penned an article for Harvard Business Publishing’s Inspiring Minds about how higher education should evolve in the wake of the pandemic. 

To learn more about the business administration program at Illinois College, visit www.ic.edu/business-administration