Courses in Business Administration
MG 100 Introduction to Business Administration (4)
An overview of the functions of business administration, including the interrelationships of accounting, finance, organization, management, law, and marketing. The course seeks to orient students to business and organizational practices. Does not count towards any major in the Business Administration Department. Not open to students who have taken EC 105, AC 231, or any 200-level MG course.
MG 120 Computer Information Systems (4)
An introduction to application software used in problem solving including advanced features of spreadsheets, introduction to databases, and project management tools. Includes in-class laboratory work.
MG 237 Organizational Behavior (4)
This course focuses on the examination of research and theory as it relates to the organization and the organizational environment as a social system. Within this context, the course explores factors that influence the way members of an organization behave. Topics include individual and cultural differences, perceptions, attitudes, emotions, motivation, learning and reinforcement, managing diversity, decision-making, relationship management, performance, group/team relationships, leadership, conflict and negotiations, strategy, and organizational change management.
MG 280 The Business of Sport (4)
An overview of the business aspects of professional and amateur sports. Topics covered include league structure and operation, sports marketing, pricing, media, agents and contracts. Prerequisite: sophomore standing. AC 231 would be beneficial but not required.
MG 305 Athletic Administration. (4)
This course emphasizes the aims, objectives and problems involved in managing athletics and a physical education curriculum. Students study and analyze the strategic planning process in athletic departments. Assignments require real-life applications relevant to field settings. Offered spring semesters. (Pending approval.)
MG 315 Business Ethics (4)
Consideration of the problem of determining the rules which should govern the relationship between industry and government, a company and its customers, and management and employees. (See PH 315.)
MG 350 Consumer Behavior (4)
Studies the factors affecting consumer behavior of individuals and organizations; provides an overview of explanations of consumption; and surveys consumer decision-making processes and their implications for marketing strategy. (See PS 350.)
MG 354 Marketing (4)
Emphasizes the concepts of planning, organizing, controlling and decision making as they are applied to management of the marketing function. Attention is given to the marketing environment, consumer behavior, marketing research, product management, distribution promotion and pricing policies. May not be taken for credit if a student has earned credit for AG 321. Prerequisite: sophomore standing.
MG 355 Sports Promotion (4)
An examination of the field of promotion, with a focus and applications into the sports industry. Topics covered include advertising, sales promotion, ticketing, sponsorships, and social media. Prerequisite: MG 280 recommended.
MG 356 Integrated Marketing Communications (4)
This course examines how to integrate all of the available marketing communication tools into one clear voice that breaks through today’s communication clutter. Students will study and create various forms of communication materials that are used in the promotions mix. These items will include advertisements for print media, radio, television, social media, websites, and YouTube. In addition, product demonstrations, sales promotions, personal selling, and public relations will be examined. Students will gain understanding of how to coordinate these elements to achieve an organization’s objectives.
MG 357 Business Law (4)
This course is designed to provide students with a general overview and introduction to the American legal system, both procedural and substantive, with an emphasis on civil law. Topics include: the courts, trial procedure, torts, personal property, real property, insurance, contracts, and contemporary issues.
MG 359 Human Resource Management (4)
Study of concepts and methods used by the HRM unit in building and maintaining an effective work force in profit and nonprofit organizations. Topics include recruitment, selection, training, wage and salary administration, job design and EEOC. Offered spring semesters.
MG 360 Talent Acquisition and Retention (4)
Overview of the basic principles and techniques of staffing the workplace. Introduction of
basic and intermediate level theories and strategies utilized in staffing, planning, recruiting, and selection. Topics covered include job analysis, recruitment, selection, and performance assessment. Prerequisite: MG 359.
MG 361 Developing and Compensating Employees (4)
Overview of the theoretical frameworks and practices pertaining to the development of human resources in organizations as well as methods for motivating the workforce through compensation. Prerequisite: MG 359.
MG 364 Management (4)
The study of the managerial process in an organizational setting with emphasis on decision making, planning, organizing, and controlling; including discussion of motivation, leadership, communication and group dynamics in an organizational context. Prerequisite: sophomore standing.
MG 366 Event and Facilities Management (4)
This course studies the guidelines and principles of managing sport and recreation events with hands-on application in how to administer, organize, direct personnel, fundraise, market, and carry out an event. Additionally, this course will focus on information and knowledge in the area of operation and management of athletic and recreational facilities. Topics include critical/crisis planning techniques, negotiations, funding, facility design, operation, and maintenance.
MG 371 International Business (4)
An understanding of international business is important in today’s global economy. This course explores the application of core business concepts in a global context. Topics include culture, political and economic systems, marketing, and global operations.
MG 410 Fitness Management (4)
An application of business principles to the health/fitness/recreation area, with an emphasis on starting and running a successful fitness business. Students will be introduced to various types of fitness opportunities, including health and fitness clubs, athletic training facilities, indoor and outdoor recreation, and online/virtual fitness. Topics include legal/financial/budgeting issues, creating high value customer experiences, staffing/training, organizational structure. The emphasis is NOT on training but on how to run a fitness-related business. Prerequisites: AC 231 and MG 364. (Pending approval.)
MG 425 Management Information Systems (4)
Introduction to the management of information within an organization: planning, organizing, and controlling of effective information and accounting systems. Topics include analysis of available hardware and software, data base management systems, and development and management of an information system. Prerequisite: junior standing.
MG 426 Operations Management (4)
Introduction to production and operation management including: forecasting, capacity and material planning, inventory control, production and shop scheduling, quality control, work management, special techniques including PERT, linear programming, MRP, EOQ, and the design and location of facilities. Open to junior and senior majors.
MG 454 Marketing Management (4)
Marketing Management integrates the study of methods and models for marketing decision making; emphasizes the application of analytical tools and behavioral and quantitative models to marketing decision-making. It is an expansion of the study and application of the marketing mix, SWOT analysis, consumer behavior and research. Prerequisite: MG 354.
MG 461, 462 Independent Study in Management (1-4)
Advanced independent study in the field of management or marketing. Open to senior majors seeking advanced study in their areas of specialization. May be repeated with different subject matter for a maximum of 6 hours. Prerequisite: Consent of the instructor.
MG 463, 464 Internship in Management (1-4)
A practical application of theoretical skills in actual job-related situations. May be repeated for a maximum of 6 hours. Open to junior and senior majors. Prerequisite: consent of the instructor.
MG 465, 466 Independent Research in Management (1-4)
MG 485 Strategic Management (4)
This senior-level course focuses on formulating and executing competitive business strategies. Students will integrate and apply management, marketing, finance, and operations concepts to develop solutions to complex business challenges. Case study analysis and a business simulation will be used.
MG 491 Senior Capstone (4)
The capstone seminar for the business major, MG 491 integrates and applies concepts from management, accounting, economics, and related fields, with a focus on developing and applying skills for problem solving and leadership in an organizational environment. A semester long project in which students study a real-world problem and develop solutions is required. Prerequisites: AC 231, EC 105, MG 364, and senior standing.